منابع مشابه
Customer-specific value chain: beyond mass customization?
Mass Customization is a new mode of production and service delivery that has become an integral part of the Global Management Paradigm (GMP) [1]. The term itself was first coined by S. Davis back in 1987 (his book Future Perfect). In recent articles, J. Gilmore emphasized the customer-unique value chain [2], relating to the effort of overcome the "mass-oriented" thinking and behavior which appe...
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Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively. This research has been carried out to cluster customers based on factors of CLV model including length, recency, frequency, and monetary (LRFM) through data mining. Based on LRFM,...
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This paper analyzes whether advertisers would be better off using data that would enable them to target users more accurately if the only way they could use this data is by sharing the data with all advertisers. I present a wide range of theoretical results that illustrate general circumstances under which an advertiser can be assured that sharing data will make the advertiser better off. I the...
متن کاملThe Value Research on Information Sharing in Supply Chain Management
In supply chains, information sharing is the key of improving the performance of Supply Chain Management(SCM). The existing literatures have mainly studied the importance and necessity of information sharing. The paper tries to study the value of infomtation sharing in supply chains from relatively complete perspectives, which has not been referred before.
متن کاملInter-Organizational Information Sharing of Customer Data in Retail
As massive online retailers are putting increasing pressure on the traditional brick-and-mortar retailers, new ways to compete for customers is needed. Identifying customers’ behavior and understanding their needs could be a crucial way for firms to improve their competitive advantage. One way to better understand customers could be for retailers to collaborate and aggregate their customer data...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2002
ISSN: 1741-2447
DOI: 10.1057/palgrave.jdm.3240067